What critical problems are my actions solving today? Can we in the agri-food tech innovation space ask ourselves this question more frequently?
We live in a time of unprecedented innovation and unprecedented challenges. The determining factor of this decade will be our ability to direct our collective impact toward solving massive, global problems, and the agri-food sector certainly is massive and global with its fair share of substantial problems.
When we focus on solving a problem, we can see remarkably rapid progress. Look at how quickly the world has rallied to develop new vaccines in response to the global Covid-19 pandemic as a clear example of how rapidly solutions can emerge when we direct our efforts toward a common goal.
